Varun Bhanot is the Co-founder & CEO of MAGIC AI (https://magic.fit)

MAGIC is the UK's first AI Personal Trainer and was founded in 2021 in the South East. After an extensive period of R&D, MAGIC announced their $2.5m venture capital round in July 2023 led by Fasanara Capital

Angel investors into MAGIC also include the CEOs/Senior executives from Spotify, Stripe, Tough Mudder, Facebook, Citigroup, as well as the founders of major British success stories including Citymapper, OLIO, Beamery, Heights, Humanity and Signal AI.

Though being a new startup, MAGIC has already attracted a strong team of brand ambassadors and workout content creators including: Former England Cricket Captain and legend Sir Alastair Cook, Former Manchester United and England legend Jesse Lingard, Strictly Come Dancing champion Katya Jones, Team GB's record breaking champions Desiree Henry & Asha Philip, England Rugby’s Celia Quansah. Within their first year of launch, the MAGIC product is already sold in London’s Selfridges and Westfield White City.

Varun previously scaled tech startup Hubble from founding to £10m+ in VC funding and built non-for-profit UNHOUSED.ORG. He studied Entrepreneurship at Cambridge University’s Judge Business School and did his Law undergraduate at the London School of Economics (LSE).